Design Values & Principles
Users' needs
Prioritising users' needs is at the core of my design approach. Through in-depth research, I ensure that the solutions I create are functional, intuitive, and delightful. By focusing on user-centric designs, I enhance engagement and satisfaction, making every interaction meaningful.
Accessible
I am dedicated to creating inclusive experiences that cater to all abilities by adhering to accessibility standards and testing with assistive technologies. This commitment reflects my belief in equality and ensures that everyone can interact with digital products effortlessly.
Immersive
I strive to craft immersive experiences that engage users through compelling visuals, intuitive navigation, and interactive elements. By focusing on immersion, I enhance user enjoyment and foster a deeper connection between the user and the product.
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Context & Communication
Understanding user interactions and ensuring clear communication are vital to my design process. I tailor experiences based on context and prioritise effective communication with stakeholders, aligning my designs with user expectations and business goals.












My
Experience
Gravitas | Product Designer
- Redesigned Mobile and Internet Banking platforms for a leading UAE bank, with a focus on modernising UX/UI and improving usability across digital channels.
- Created a scalable universal design system to unify the bank’s digital products and streamline development.
Wahed - UX Designer
- Raised ÂŁ1.5M across 3 deals by designing seamless experiences that boosted investor engagement and trust.
- Raised ÂŁ1.7M across 11 deals by designing user-friendly experiences that drove investor participation and satisfaction.
- Designed an intuitive interface blending banking with gold investment, based on validated insights and market-driven problem solving.
Ascertia - UX Designer
- Overhauled SigningHub’s UI/UX, increasing user engagement by 40% and reducing onboarding time by 25%. Applied user research and intuitive design to improve accessibility and drive client adoption.
- Streamlined document workflows, reducing processing time by 30% through user-centric design improvements.
DialAWebsite - Product Designer
- Championed the adoption of state-of-the-art web development technologies, optimising website performance and functionality to deliver solutions that exceed client expectations.
Blackbox Co - Product Designer
- Contributed to the design and development of a Digital Rail CIS, crafting tailored interfaces to improve passenger experience and operational efficiency.